NEW WEBSITE STRENGTHENS OPERATION AS A GLOBAL ENGINEERING PLAYER
Intertechne Consultores has just launched its new website and this time the platform has undergone significant changes that involve everything from a more attractive graphic interface to content that has become more robust. According to Paulo Akashi, director of business development at Intertechne, the new website is an important piece in a comprehensive content marketing strategy that began to be designed in the second half of 2019. The objective is to reinforce the Intertechne brand in the digital environment, positioning the company as a global player in the consultative engineering segment.
“Intertechne is an internationally renowned company and, in recent years, has been updating itself to offer even more solutions to its customers. We changed our strategy and started working more proactively, looking for new players in the sector and reaching new markets. On our website, people will be positively surprised and realize that Intertechne is a cutting edge company, says Akashi”.
According to Paulo, the new website is a dynamic platform, easy to navigate and with interconnected contents that facilitate the understanding of complex subjects. “The website presents the company’s corporate profile, with Intertechne’s main differentials, an improved presentation of the project portfolio, a clear view of each of the company’s business areas. Sections were also created to present the company’s main leaderships, corporate governance and innovation policies.
”The new website together with the content production actions that we have carried out on our social networks aims to reinforce Intertechne’s positioning, demonstrating the strength of our brand not only in areas where we are traditionally recognized, but also in new business areas”, reinforces Paulo.
The new version of the website will also feature a news session, in which the user will be able to follow the update of relevant information about the company and the engineering sector. Among the great news of the website is that it has the implementation of responsive technology, that is, all content is entirely adapted for navigation on various screens, from PCs to smartphones. “This feature will allow better performance in rendering pages, in addition to making the user experience much more practical and interactive”, concludes Paulo Akashi.